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Millennials with Kids
While individuals were bemoaning their alleged laziness and self-absorption, the Millennial generation quietly spent my youth. Pragmatic, diverse, and digitally native, this massive cohort of 80 million have become entering their prime consumer years, having children of their own, and shifting priorities since they move solidly into adulthood.Millennials with Kids changes the way we think about this new generation of parents and uncovers profound insights for marketers and brand strategists wanting to earn their loyalty. Building around the highly acclaimed Marketing to Millennials, this book captures data coming from a new large-scale generational study and reveals the best way to:Enlist Millennial parents as co-creators of brands and goods . Promote purpose beyond tha harsh truth . Cultivate shareability . Democratize customer experience . Integrate technology . Develop content-driven campaigns that talk to Millennials . Plus much more. Source: Ebook-free-dl.com
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